The pandemic acted as a prompt to update our brand positioning. We wanted a brand that communicated our mission to help Kiwi businesses to scale and focus on growth.
Access to funding for growth can be challenging for business, and banks aren't always the best source of funding. Particularly for younger businesses, or when the business owners have already provided all the personal guarantees and security they can.
Our website has been updated to educate businesses about better funding options that scale with growth. We've simplified how to explain invoice financing using a short animated video. There is also a calculator that demonstrates how to unlock the power of unpaid invoices. No need for the business owner to risk their personal assets.
In the next month, we are launching a marketing campaign to promote our unique working capital solutions. I would appreciate your feedback and please do think of businesses you know who may benefit from our services.